Integrated Marketing Communications- Concept Report

Integrated selling Communications2008Integrated Marketing CommunicationsIntroductionAmidst the fierce competition in car industry , an auto maker must get classifiable fruits that ar different from their competitors In to win competition , a association should fulfill customers rent by designing crossings that contradict their characteristics , which result in the change magnitude revenue and profit marginHowever , at this time , producing superior harvest-festivals does non guarantee a go with success . This is because , customers may obtain a product worldly concern on emotional c are for (in overt value ) rather than tangible value . This site suggests that a go along lodge should trade different initiatives to embed the desire brand equity of its products in customers minds . This initiative refers to media strategies that involve orchestrate audience identification , survival of the fittest of media and umpteen other(a)s . Due to the florilegium of media that is available in a barter , the initiative originate into new term , interconnected selling communion system , that involve public sexual intercourse , advertize , trade events , to clear a fewConcerning the media strategies , this will demonstrate the strategies for a caller . The selected company is Daimler Chrysler AG , a fill in up cognize automobile manu featureurer that targets tall- discontinue customers by delivering products (sedans , brag utility vehicles (SUVs , trucks etc ) that are whole different from their competitorsDaimler Chrysler AG : bodily Back primeThe global get crossways for Mercedes Benz is HYPERLINK http / entanglement .mercedes-benz .com http /www .mercedes-benz .com which advertise corporation reach other local web sites much(prenominal) as HYPERLINK http /www .mbusa .com www .mbusa .com for customers that reside in the ground forces . The market segment where Mercedes Benz competes is juicy end segment . In luxury cars segment , at that place are many well known players such as Audi , BMW , Jaguar , Honda , and Lexus .

Some of them too produce high-end products but the rests in any case produce low-middle class productsFigure 1 Mercedes Benz the States websiteThe most interesting go against that occurs in high end automobile industry is the fact that although the industry lie with bad sales decline by 3-percent due to out-of-door factors uniform the rise of oil hurt , the surge in materials etc , Mercedes-Benz keep recording string suppuration during the past some(prenominal) yearsFigure 2 Mercedes Benz harvest-festival LinesConcerning Mercedes Benz products (Figure 2 , there are six categories Sedans , Wagons , Convertible , Coupe , Roadsters , and lessen Trucks . The cheapest segment in the Mercedes Benz product lines is C-Class sedans that change from 30 ,000 in the ground forces . Meanwhile the high-ticket(prenominal) product lines are SLR McLaren that change above 452 ,000 in the USA (Mercedes-Benz USA LLC , 2007Promotion or publicizing deals with the way a company like Mercedes Benz promote or create responsiveness of the product in the marketplace . In this manner , promotion dodge relates to communication and selling the company s product to customers . It includes TV and online publicizing trade shows etcMedia StrategiesMarketing Mix and Media StrategiesBecause Mercedes Benz sells elaborate and swish cars in their communication or media strategies , the company should develop appropriate representation of the classy Mercedes Benz . This is in line with Pennington (2005 ) facial expression than...If you want to get a near essay, order it on our website: Ordercustompaper.com

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