Advertising Concepts - General Motors Corp.

Abstract full general Motors Corporation achieved $186,800,000,000 in revenue for the course of instruction 2002. The internationally acclaimed political machine giant approaches the advertisement efforts of its numerous brands on every conceivable front. From television, with over 10,000 commercials per week beamed to American households to times, newspapers to billboards, sporting events to concerts, game shows to humanity shows and musical lyrics to monster trucks, General Motors Corporation spends $2.14 billion dollar sign marks on advertisement and marketing definitely has the resources and ability to bring each of its products to the consumer forefront. GMs hummers H2, chafe Trucks and the new Saturn VUE sport utility vehicle atomic turn of events 18 three brands that utilize interesting advertize concepts in delivering their capacity to the consumer. General Motors Hummer H2 - General Motors Corp.s new Hummer brand tapped upstart storage Modernis ta!, Boston, on Oct. 12, 2000 as dresser of record for its estimated $35 one one million million million million million account (Hernandez 2000). The brand is tar pulling the affluent and wealthy customer embed upon an entry price tag of $49,000 (Hummer 2003). The Hummer brand utilizes television, magazine and the print mediums for the majority of its advertising. Hummer has targeted programming on networks much(prenominal) as CNN, Travel Channel, ESPN, CNBC, BET and A & E for most of its television spots.

The print advertisements can be put in in The Wall Street Journal, GQ, 4-Wheel and Off-Road, ju st to name a few (Vanzura 2003). It is evid! ent that Hummer has allocated the majority of its advertising dollar to television in an effort to reach more plunk on a broader scale. The message is to confirm to the consumer that the Hummer H2 is, like nothing else (Vanzura 2003). This theme is consistent throughout their TV advertising professing a rugged, adventurous, powerful and exciting vehicle that is knavish by many, but afforded by few. Chevy Trucks... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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