Swot Analysis on Amazon

securities industrying II Exercise #2 amazon.com Summer nance - 2012 1. advanced Industry Attractiveness for Amazon.com Medium 1 Market of wind up v. Apple Ipad Innovative new beat forwardings such as: kindle, Cloud, net work 2 know & Trusted Service 3 Bargaining power of customers is broken - Cost Leadership blue 2 Innovation Services Brand recognition High customer satisfaction 3 Sales of 3rd ships company sellers of books, audio, technology 3 fall in suppliers quickly 1 They continue to empower and grow their foodstuff with their going Global 1 Kindle app v. Apple apps 2 Bargaining Power of customers first gear customer service is low 2. SWOT ANALYSIS Strength- Its profitable, the profits jump from 52 one thousand thousand to 74 million in the same flow ordain of time. A few years ago Amazon was losing overlarge amounts of m unityy, referable to expenditures need to upgrade. The recent increase is due to low delivery cost to customers. Custome r relation care and info technologies- one reason Amazon has grown is due to their major power to keep customer satisfaction data storey. With this in mind, this helps Amazon to offer customers specific items or bundles bases on their previous(prenominal) customer preference. which is a win, win deal. Amazon is global, it was an original .

com at bottom the last go years it has devolved a consumer data base it has been one of the maiden online retailers. Amazon stated with books and ventured to now entangle electronic, toys, games, do it yourself and more. Weaknesses- with the admission of Amazons new categor ys, it could risk its brand status. Amazon i! s number one retailer for books. With their venture with new convergence categorys they stand the prospect of confusing customers while endangering band name. An standard would be venturing in automotive, business could be risky or confusing to capability buyers. Another business prospect is go free exaltation to customers, therefore losing money. This strategy is fair because customers could bring down a topical anaesthetic store and just go pick it up. With the...If you want to permit a full essay, distinguish it on our website: OrderCustomPaper.com

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