Creativity, Innovation And Entrepreneurship

CORPORATE ENTERPRENEURSHIPBy Student s NamePresented to TutorCourse Code , Semester , ClassUniversity name17 August 2010IntroductionOrganizations halt no choice but to adopt entrepreneurial strategies so as to gain competitive advantage over competitors through aeonian novelty . Globalization and advancement in technology build resulted in intense competition and emergence of many center competitors who tar maintain specific market segments rendering menses solutions to guest problems obsolete (Morris , Kuratko Covin 2008Organizations are therefore constantly aspect for naked as a jaybird ways of conflict the unique inevitably of their customers (Covin Miles 1999 ,. 48 ) for utilisation , by customizing their products and go to their customers needs . The desire to meet customers needs , explosive evolution in some se ctors and recession akin conditions in others hold in led many organizations to restructure (Alvarez Busenitz 2001 ,.

758 ) and plain change their delineate business organization ideas in order to align to the changing business environment and innovatively exploit opportunitiesThe main debate for entrepreneurship is to improve innovation in order to create riches and sustainable organizational harvesting . It entails identifying customers problems and formulating creative solutions to meeting them . In most organizations , the force to identify and innovatively exploit opportunities decrease as the organi zations move from entrepreneurial to growth ! phase (Brazeal Herbert 1999. 30 still , organization should throw this ability to identify and innovatively exploit opportunities because it is precise in sustaining growth and profitabilityCorporate entrepreneurship is the process of recreating or instigating the renewal of an brisk organization from indoors by an individual or...If you want to get a intact essay, order it on our website: OrderCustomPaper.com

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