Cub Foods Essay

In general it is characterized with mild prices, tables of samples and blue discounts. while the following marketing tactics were used by feller Foods to make up probability of purchases1. Promotional Price Deals At the entry aisle, called a indicator alley is lined 2 stories high with specials, such as java bean $2 and half priced apple juice. 2. Physical evidence military group on cognitive Ceiling joists and girders are exposed giving the pinch of spaciousness up there, it suggests theres massive buying outlet on, translates in a shoppers mind that theres tremendous nest egg going on. 3. Purchase Quantity The shopping carts are wider than usual to uphold expansive buying, and that fit through the wide aisles to easily reach high profit impulse foods. 4. Purchase Location An some other tactic, that deli comes onward fresh meat because have wants shopper to do the impulse buying to begin with their budgets are depleted on essentials. 5. Packaged clean grocery was of low prices (by controlling the cost and high gaudiness sales) and exceptionally high quality for products and meats. 6. Maps to guide shoppers, even without maps they would be lead by the arrangement of aisles.What accounts for Cubs success in generating such large sales per customer and per store?1. They properly identify their part of customers and focus on its segment which is a family of 4-5 individuals with adult ages 24 40 years. 2. Proper positioning as low cost leadership, vast selection & good quality. The customers can make up everything they need under one roof and cheaper than its competitors. 3. Their customers buy in volume and spend 4 times the supermarket average per shopping trip. 4. Relies on the countersignature of mouth cuts on ad budgets by 25% less than other chains. 5. Pricing 6 points less than most conventional stores.Given Cubs lower prices, quality merchandise, excellent location and superior assortment, fling reasons why many consumers in its tradi ng areas refuse to shop there.1. The arouse displays could be confusing for some customers. 2. The misconception of low prices reflecting lower quality. 3. Could be of antithetic targeted segment i.e. single that do not need volume purchases